Examples of work with technology companies facing pivotal choices about funding, market focus, and product growth.
A single-product storage processor company needed a three-year growth strategy to support a Series B funding effort. The product needed sharper positioning, and investors needed to see a credible path into additional markets.
The work identified new opportunities, mapped a technology roadmap toward larger markets, and defined clearer product requirements.
A parallel reconfigurable DSP company needed to broaden its story beyond a concentrated customer base and show investors a path to growth.
Research and segmentation work identified more than 30 possible markets. A weighted ranking approach helped compare opportunities and focus the roadmap.
A pre-funding fabless semiconductor company needed a stronger product roadmap, marketing plan, and sales plan to support its funding effort.
The engagement developed product, marketing, and sales plan sections; supported standards work; and helped establish customer meetings and investor materials.
The company wanted to enter a new market using its existing storage processor rather than wait for a new silicon device.
Segmentation analysis identified the video editing direct-attached storage market. Product requirements were explored with engineering using the current product as a starting point.
A retail coupon and loyalty technology company needed a lower-cost hardware design to make its product more viable for mass-market use.
The existing product was evaluated and alternative designs were developed to preserve functionality while reducing cost. The team aligned on a specification and estimated volume manufacturing cost.
These examples describe past engagements. Outcomes depend on each company’s circumstances and execution.